I’m back.

Hi friends, it’s been a while.

About 10 months actually since I’ve written anything on this site, but here I am. I’m back.

I won’t lie, I had intended to do so much more with this medium, but I had started something without realising how much time and effort it would take out of me. More than I was willing to give.

It’s also no secret for those who follow me on the gram that I had lost a bit of that spark this year, after the big algo change that only promoted reels. I had gotten so intoxicated by how quickly the follower numbers were growing in the initial months, being one of the fastest growing accounts at the time. When that all came to an abrupt halt, I had thought to myself what was the point anymore. I had no interest in creating reels, and I had gotten to the point where I felt creatively tapped out. I had emulated all the greats and had felt like I had nothing left to improve with my own composition and editing. I was burnt out.

I took a good half a year off, sporadically posting here and there, whilst still chatting with other creators. It was interesting and somewhat comforting to know that other creators felt similarly with the changes. In that time, I also got married and took time off for our honeymoon, where we got matching Cartier Tanks.

Fast forward to today, I feel more refreshed. I’ll attribute a lot of my current outlook to taking time off, focusing on other areas of my life, as well as a lot of heartfelt conversations with some of the big creators in the scene. The big gist of those talks being that IG (and any other social media) continually evolves and changes, trialling various methods of content promotion. Ultimately it’s something out of our control. All we can do as content creators is to adapt, play along, and enjoy the ride. There’s also no harm with just continuing what you’re doing, and riding it out. Creating should be therapeutic and fun.

So yes, I’m back. I’ve been back posting for a few months now at a cadence I’m more comfortable with. I’m also planning on creating more poo-time articles, so stay tuned. Writing is quite a cathartic medium for me and is a good avenue to share my thoughts beyond the word limits of IG.

It’s also quite apt that this comes in at the end of the year, whilst I’m reflecting on my year and goals for next year.

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SOTC 2022 end

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The great algo change