The Gear

One of the most common questions any content creator receives is

What gear do you use?

Well, Scroll down to find out!


TL;DR Version

Note that these are Amazon affiliate links. Purchasing through these links incur no additional cost to you, but will allow me to earn a small percentage to help support the site. Win-win!


The Space

To set the scene, I’ll talk about the space I work in.

Despite how magical some photos may seem (other creators included!), you’d be surprised at what happens out of frame. I personally work in a small spare bedroom, roughly 3m x 3m. This includes my desk and hardware for my day job, as well as storage closets, before even considering the photography space.

What’s my photography space you ask?

I have two IKEA Bror workbenches on castor wheels that sit next to a window. That’s it. That’s where all my photos are taken. That’s where the magic happens.

Storage shelving on the bottom to hold all my random props and cam gear, which I’ll pick and choose to curate a little scene on the top. The actual surface area of what you see in my photos is probably using 20cm x 20cm of one bench top.

Why am I telling you this? To show you that space shouldn’t be an excuse, and you really don’t need much!

Note: this is IKEA stock footage, not my actual room. Actual room below.

The Lighting

I’ll start with lighting because this is the biggest factor that will separate the amateurs from the pros. Common mistakes I see (I used to do them too) include insufficient lighting, too harsh lighting, and too small of a primary light source.

So what do I use?

Nothing will ever beat natural light! My first priority source is my own large window (I park Bror under it), covered in frosted window film to diffuse the light for a softer effect. Silhouette curtains or large light diffusers will do just the same.

The vast majority of my photos are window lit, which offers the most even lighting. The only downside to this is that I can only shoot at certain times of the day.

Fun fact: I had put frosted film on my window long before I got into watch photography, and that was for privacy as my window looks into the building block right next door!

My second source of light is controlled. I use a Godox SL60 continuous light source, paired with an Aputure Light Dome Mini ii (you can use any modifier of choice). I personally use the Light Dome Mini ii due to it’s small footprint and quick and easy setup given the small space I work in. I tend to only use controlled lighting if there’s a very specific effect I’m after, or if I feel like shooting and it’s past sunset.

My third little back up friend is the Aputure MC. Great for fill or back lighting (with RGB), and in certain scenarios even main lighting!

The Camera

I’ve shot with multiple camera systems, both APS-C and full frame. If you can master lighting, the camera merely becomes ergonomic personal preference. Don’t believe me? Go look at all the great photographers and you’ll find a myriad of different cameras being used!

Sony A6400

Sony A6400

I started my account with a Sony A6400 paired with the Sigma 30mm f1.4 and 56mm f1.4 lenses. This is a rather inexpensive combo that I would still highly recommend to this day, especially if you can get them second hand. I personally don’t think you can go wrong with any A6XXX series camera paired with the Sigma lenses, as they’ll produce sharp images.

Image from dpreview.com.

My 5 second A6400 review -

  • Inexpensive today

  • Produces very sharp images

  • Surprisingly good low light performance

  • Kit is very light, making it easy to attach to table-clamped flat lay rigs, as well as just holding it up with your arms

  • Flip out screen is useful

  • Battery life is garbage, so you’ll need some spares (aftermarket ones are cheap and work fine)

  • Menu is super clunky and takes some learning, but you get used to it and can customise your own favourites menu

Sony A7iv

Sony A7IV

The A6400 was my way of testing the Sony ecosystem without spending too much (got it 2nd hand too!). I’ve shot with Olympus, Nikon, Fuji, Canon but never Sony. After using the 6400 I ended up falling in love with the Sony system, which at the time was also the release of the A7IV. After playing with the A7IV in store a few times, I fell in love, pulled the trigger, and paired it with a 50 f1.4 and 90mm macro. I sold all my current camera gear to fund this one (bye 6400). This is by far the most insane camera I’ve ever used. It is the quickest, sharpest, and most overkill camera there is for average consumers.

Image from dpreview.com.

I’ll be blunt, you don’t need this camera. You can create images just as good (for Instagram) with cameras that are a fraction of the cost.

Fuji X100V

My headspace at the time was to then get a Fuji X100V as my daily driver, with the Sony as my workhorse. I’m no stranger to Fuji as I’ve shot with the XT1 and XT2 back in the day. After getting the X100V, do you know what ended up happening?

I’d say 85% of my account’s watch shots are now with the Fuji X100V! I personally love this camera to death and would recommend it to anyone looking for a no frills, yet extremely capable camera. The sharpness in my images should speak for itself.

The Software

A little bit of editing goes a long way and is what helps you develop your own unique style. I personally use Lightroom as this is what I’m accustomed to. Some quick tips on how I edit

  • Cropping to 4x5, Instagram’s native ratio

  • Adjusting white balance, contrast, and overall exposure

  • Adjusting tonal curve to more of an S shape (personal preference!)

  • Cleaning up any dust spots on the watch with the spot removal tool

  • Increasing exposure of the watch itself by a tiny bit, just to help it pop out more (radial tool)

The props

A watch by itself may not be the most visually interesting thing, and adding props allows more depth and dimension to be created in the image. Ultimately this will all be personal preference for the mood, style and colour palette you’re going for.

Some things I personally like incorporating -

  • Wood - either trays or bowls to help with framing and adding warmth

  • Black leather mats

  • Corks - to help with depth as they’re easy to place around

  • Watch accessories - watch stands, various straps, spring bar tools, loupes, pouches / rolls (this is a watch account after all!)

  • Everyday Carry (EDC) items - wallet, keys, pocket knife

  • Misc - Cloths, pens, plants, books, rope

The possibilities are endless and you’re only limited by your imagination.